Turns out strategy isn’t just for business, it’s for life. And that’s what we’re diving into with an old friend today, Seth Godin. Seth is an author, entrepreneur, and teacher who has spent decades helping people find clarity and take purposeful action. In his latest book This Is Strategy: Make Better Plans, Seth challenges us to abandon outdated systems and instant gratification in favor of smart, purposeful choices that shape a better tomorrow.

Seth Godin is renowned for his pioneering work in marketing, leadership, and changing the status quo. He has written 21 bestsellers, including classics like “The Dip,” “Linchpin,” and “Tribes.” Seth has also founded several groundbreaking companies and inspired millions through his teachings on everything from effective promotion to the spread of world-changing ideas.

Photo credit: Darius Bashar and Archangel

Guest: Seth Godin, author of This Is Strategy: Make Better Plans

Website | Instagram | Akimbo: A Podcast from Seth Godin

Host: Jonathan Fields, creator of Good Life Project podcast and the Sparketype® Assessment,

More on Sparketypes:  Discover Your Sparketype | The Book | The Website

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